Furlana isn't just about adding a single digital experience inside your shop.
As more independent shops join the network, new creative and commercial opportunities open up opportunities that individual stores could never unlock on their own.
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Use a map-style visual showing independent shops connecting into one creative and commercial network.
Motion was just the first step.
Adding music introduces a new layer of personality, turning short videos into expressive, shareable moments that feel even more alive.
Same experience. More emotion.

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One of the most exciting opportunities ahead is physical products.
Products shaped by real shop insight and real customer demand, not corporate guesswork.
Over time, this creates the potential for:
Instead of competing with big-box retailers one store at a time, independent shops can participate in owning what gets built next.
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Add a concept-board visual of products co-designed from real shop and customer feedback.
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Add a mockup showing local shelves and national ecommerce listings carrying the same product line.
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Add a short-form interface shot showing portrait videos enhanced with music controls and share actions.